e-Business Academy 2009

Draft programme - as at 2nd October

Day One

14.00               Welcome

World-class strategies for attracting the online tourist 

14.15               Keynote speech

Keeping NTOs relevant in an online world

• Paul Richer, Senior Partner, Genesys - the Travel Technology Consultancy

15.15               Coffee

15.30               The principles of Tourism British Columbia's online strategy

• William Bakker, Director, e-Business for Tourism British Columbia

 16.00               Tourism Australia's digital marketing activities

•   Rodney Harrex, Regional General Manager, Europe for Tourism Australia                     

 16.30               Panel Discussion

Sponsor presentation and cocktail

17.00               Europe inbound tourism on TripAdvisor - market insights.  Case study: Hungary.

• Helena Egan, Sales Manager, Destination Marketing for TripAdvisor

18.00               Drinks reception hosted by TripAdvisor at the Albert Hotel

Evening           Dinner

Morning session - Sponsors' workshops

09.00               Introducing the sponsors

Short presentations by

• New Vision
• WAYN
• Webconomy
• Wilken
• YourTour

09.45               Sponsors' workshops - 1

Workshops by each of the sponsors present.

11.00               Coffee and time for one-to-one meetings with sponsors.

11.45               Sponsors' workshops - 2

                        Repeat of earlier session.

13.00               LUNCH

Afternoon session - NTO workshops

14.00               Introduction

14.15               NTO workshops - 1

• The new Visitestonia.com: usability and design - Birgit Prikk, Estonia
• Maximising the use of visiteurope.com in NTO marketing campaigns - Nick Hall, ETC
• HungaryTourism goes mobile - new applications from HNTO - Attila Végvári, Hungary
• Innovation Norway's experiences with its new user-generated-content portal - Kjetil Roed, Innovation Norway
• Exploring new marketing opportunities with data interchange solutions. Showcase: Slovenia - Gregor Kralj, Slovenia                                        

15.30               Coffee

15.45               NTO workshops - 2

• Facebook: tips, tricks and best practices -  Olaf Nitz, Austria
• Techniques to help you deliver products that meet your customers' needs (agile techniques) - Darek Krzywania
• Visitfinland.com: rethinking and redesigning the Finnish national tourism portal - Marjo Ranta-Irwin, Finland
• Holland and online marketing - Isabel Mosk, Netherlands
• Mountain cleaners wanted: Switzerland Tourism's summer campaign 2009 - Christoph Brülhart, Switzerland

Google presentation

17.00    Update on Google developments in tourism

• Andrew Pozniak, Head of Travel and Retail, Google Emerging Markets

Sponsor cocktail

18.00    Drinks reception hosted by Wilken at the Albert Hotel.

Evening           Dinner

Day Three

09.45               Presentation by the Latvian Tourism Development Agency

• Speaker and title to be confirmed

10.30               Coffee

Tourism and events

10.45               Introduction

11.00               Dynamic destinations

• Jared Salter, Co-founder, Joobili.com

11.30               Using online media to turn the exposure of the 2010 Winter Olympics into visitation – Tourism British Columbia's Olympic online strategy

• William Bakker, Director, e-Business for Tourism British Columbia

 12.00               SwitzerlandTourism and the 2008  European Football Championships

• Christoph Brülhart, Manager, Online Marketing for Switzerland Tourism

DISCUSSION

12.45               Conclusions and a personal view of the 2009 e-Business Academy

• William Bakker 

13.00               End of academy, followed by lunch.